Dr. Strudell: A Unique and Surprising Beer Beverage Design

An Unforgettable Collection of Soft Drinks by Yaroslav Dekhnik and Alexey Seoev

Dr. Strudell is a collection of soft drinks of various flavors, designed specifically for fruit and alcohol cocktails appreciated by the young audience. Created by Yaroslav Dekhnik and Alexey Seoev, this unique design stands out from others in its category.

The main graphic element that draws attention is the illustration of the freak researcher, serving as an emotional appeal to the customer. The retro hand-made lettering of the name supports the steampunk hero aesthetic, adding to the overall appeal of the design.

The design of Dr. Strudell's packaging utilizes plastic bottles, ensuring durability and convenience for consumers. The label dimensions are 270 mm x 119 mm, providing ample space for the captivating design elements.

Each flavor in the Dr. Strudell collection has its own index number, icon, and color code, making it easy for consumers to identify their preferred beverage. The golden signature of the eccentric professor on the label guarantees the quality of the drink, while the handmade typography of the brand name reflects the uncommon recipe of the drinks.

The design process for Dr. Strudell involved extensive research and creativity. The team behind the design created a detailed legend for the Dr. Strudell naming, focusing on the figure of a nutty scientist, a romantic inventor, and an enthusiastic person. This concept was chosen to attract the young audience and reflect the uncommon contents of the beverage bottles. The brand colors were carefully selected to create a bright and surprising feeling.

One of the main challenges faced during the design process was creating a brand new design that would appeal to even the most biased audience. The goal was to create an innovative design that would grab attention and stand out on the shelf. With Dr. Strudell, Yaroslav Dekhnik and Alexey Seoev successfully achieved this goal, creating a design that is both visually appealing and unique.

Dr. Strudell's exceptional design was recognized with the Iron A' Design Award in 2018. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. The Dr. Strudell design was respected for integrating industry best practices and competent technical characteristics, providing fulfillment and positive feelings, contributing to a better world.